Nokia Blue Ocean Strategy

Nokia explored new markets in the rural areas of emerging markets and reached out to towns, villages with even 30,000 population only.

• Nokia stay abreast with latest developments in different industries to see how new ideas can be applied to mobile phones and provide new services to target more customers.
• After extensive market research, Nokia was able to find unique practices in emerging markets. Keeping in mind their needs, Nokia developed a suit that provide market information to farmers, education services like general knowledge and language courses to children and entertainment section to its subscribers.
• Technology and mass production of low priced handsets allowed Nokia to unlock large segment of population in the emerging markets.
• Nokia reached out to new markets before their competitors, extensive research on consumer behavior and their telecommunication needs, sales, distribution and repair centers enabled Nokia to provide quality product at low prices.

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Blue Ocean StrategyMarket AnalysisNokia Blue Ocean Strategy Nokia explored new markets in the rural areas of emerging markets and reached out to towns, villages with even 30,000 population only. • Nokia stay abreast with latest developments in different industries to see how new ideas can be applied to mobile phones and provide new...Capital Budgeting Techniques and Investment analysis