External Environments analysis

Environment poses the company strains, threats as well as opportunities.

  • Demographics

To maintain the success of Jamba as a healthy and exceptional brand, they have to target different demographics, apart from teens. Although they stepped forward by adding kids’ meal in their menu, but they should understand that when people get old, they got more cautious about their eating habits along with their wellbeing. So, they should plan to include items in their menu specifically for old ones. Jamba also targeted Millennials via social media campaign

  • Social CULTRUAL

Jamba also relaunched its social responsibility campaign “Team Up for the Healthy Whirl’s” to encourage its stakeholders to inspire healthy people. Jamba also launched grant program to spread awareness regarding better dietary and fitness habits.

  • Technology

Jamba has also used technology like introducing online application, strategic partnership with online giants like Google etc.  to help their customers in locating their stores, placing order in advance, accelerate transactions and improving customers experience. 

  • Political and Legal

No political and legal factors were discussed in the case.

  • Global

The American food market is filled with fast foods; hence the available, healthy choices are limited. The edge of Jamba Juice is that they provide delicious and healthy beverages. This makes people All over the world to have the feeling that they are giving their body what it deserves.

  • Economy

As the trends are being shifted towards healthy lifestyle, many stakeholders are of view to impose tax on non-healthy food. This will benefit Jamba Juice as they would be reasonably priced and with the same ingredients and taste as those provided by other competitors. to some extent.  The future of Jamba Juice will be determined by the seriousness with which these stakeholders will take the health crisis of United States.  Jamba will have an advantage over other competitors who offer unhealthy food as they will have to pay high taxes on unhealthy food items included in their menu.

SWOT Analysis Jamba Juice

Porters five forces analysis Jamba Juice

Market AnalysisPESTLE analysisExternal Environments analysis Environment poses the company strains, threats as well as opportunities. Demographics To maintain the success of Jamba as a healthy and exceptional brand, they have to target different demographics, apart from teens. Although they stepped forward by adding kids’ meal in their menu, but they should understand that when...Capital Budgeting Techniques and Investment analysis