Political

  1. Latin American Governments have implemented variety of programs to increase supply of and demand for education in their countries.
  2. Because of favorable government policies, more online educational institutes are expected to be opening up in coming years.

Economic

  1. The hospitality industry, food service & wellness industry has shown great dynamism in Latin America over the past few years and that trend looks set to continue in future too. Therefore, Culinary professionals and Wellness Specialist are in great demand.
  2. Over the next few years if we only capture credit card holders at a ratio of 1:1000 or 1:500 we will generate $35 -$70 Mil in revenue. In addition to that cash and debit cards options can help us in increasing our revenue. Keeping in view these facts & Figures; there; is an opportunity for APRENDE.COM to capture new market segments and offer new courses to existing customers.

Societal

  1. Distance Education has a critical part to play in Latin American countries, as all of these countries face
    structural and organizational problems for traditional students.
  2. APRENDE.COM is one of the best hopes for providing standard quality skill-based education at relatively cheaper rates in this region that can help in obtaining necessary skills to get employed.
  3. Moreover, to become a “distance learner” means to
    assume serious personal responsibilities: high motivation, self-discipline
    and perseverance, systematic dedication, autonomous learning abilities,
    an ability for interdependence and communication in groups, digital
    literacy, and so on.
  4. Employers are beginning to recognize the value of an online education, although it is still early days

Technological

  1. Meeting the huge and changing expectations of customers, and anticipating the demand of tomorrow, requires technology. APRENDE.COM has successfully integrated Enterprise-level operational ecosystem during 2018 to scale the business
  2. Salesforce: industry standard Customer Relationship Management software
  3. Five9: call center software to increase productivity and efficiency
  4. Enterprise-level Call Center:locations in Mexico & Bogota
  5. Sparkcentral: messaging via Twitter, Facebook, WhatsApp and more
  6. SQL Server: powerful reporting tool
  7. Moodle: advanced Learning Management Solution to deliver online courses. Updated version

Environmental

  1. Constructing schools and educational institutions need plastic, metal, wood and other building materials. Online education reduces the demand for these raw goods which protects the environment.
  2. Online education is an excellent way to save paper because the curriculum, assignments and even textbooks are all digital.

Legislative

  1. APRENDE.COM is spotting the new opportunities arising from regulatory change.
Market AnalysisPESTLE analysisPolitical Latin American Governments have implemented variety of programs to increase supply of and demand for education in their countries.Because of favorable government policies, more online educational institutes are expected to be opening up in coming years. Economic The hospitality industry, food service & wellness industry has shown great dynamism in Latin...Capital Budgeting Techniques and Investment analysis